Since many of the clothes of the domain investor are torn with holes, she is forced to purchase new clothes
So the domain investor had some free time, she went to a few shops in panaji selling ladies garments
The domain investor cannot drive a car, due to radiation torture, so she is spending more time walking, and her clothes do not last for long,
Hence usually she prefers to purchase the cheapest clothes available in the shop
Usually the domain investor will ask the price range of the clothes, since she does not spend more than Rs 1000 per outfit
In the shop with prices starting from Rs 2499, the clothes sold are packed in expensive bags, with the store name.
The domain investor noticed that some ladies were carrying 3-4 bags with the expensive clothes
In the cheapest shop in the area, prices of clothes started from Rs 500
The shopkeeper packed the clothes sold in a plastic bag, without any kind of packaging.
So branding greatly increases the cost of the clothes sold.